Required Skills & Experience
· 5+ years of Product Ownership experience, with a strong background in Project Management and leading long-term implementation delivery
· Proven ability to build and manage roadmaps for customer journey platforms preferably in Adobe Journey Optimizer (AJO) or a similar modern customer journey platform such as Salesforce Journey Builder
· Solid understanding of platform integrations and system architecture
· Able to identify integration needs and implement solutions
· Skilled in translating marketing use cases into technical requirements, focusing on epics and features
· Effective collaboration with technical teams to ensure feasibility and alignment with business goals
· Partner closely with marketing stakeholders to support client needs and drive adoption
· Ensure efforts are integrated with paid media strategy and digital teams to close the loop on customer journeys
Nice to Have Skills & Experience
· Hands-on experience with Adobe Journey Optimizer
· Basic coding experience, with the ability to understand and contribute to technical implementation when needed
Job Description
· This is a hybrid role combining Product Owner and Project Manager responsibilities
· Focused on enabling customer journeys using Adobe Journey Optimizer
· Key Responsibilities
· Analyze existing customer journeys:
o Identify where journeys are currently being sent
o Assess integrations needed to activate journeys across platforms
o Define actual requirements for each journey
o Confirm availability of necessary data within the platform
· Evaluate and plan migration:
o Review current journeys and determine how to migrate them into AJO
o Identify platform capabilities that can support new customer experiences
· Solution design and enablement:
o Develop solutions to enable and optimize customer journeys
o Build enablement frameworks and roadmaps to unlock journey capabilities
o Drive adoption of new journeys as they are released
· Stakeholder collaboration:
o Work closely with marketing clients to ensure alignment with business needs
o Educate clients on the initiative and its connection to paid media strategy
o Support hands-on-keyboard clients by solving for their specific needs
· Cross-functional coordination:
o Collaborate with digital teams to close the loop on customer journeys
· Ensure integration of journey efforts with broader digital and media strategies