Job Description

Lead with Strategy. Connect with Heart.

At Majestic Pines , we believe exceptional care begins with exceptional people—people like you, who combine marketing savvy with a genuine passion for helping others. Here, your expertise isn’t just valued—it’s celebrated. Join a team where your voice matters, your ideas inspire, and your impact is felt every single day. If you’re ready to take the next step in your career with a community that shares your commitment to excellence and compassion, we’d love to meet you.

Position Overview:

The Marketing & Sales position is a key member of the leadership team responsible for building awareness, driving occupancy, and representing the community in a manner that reflects our core values. This individual generates leads, nurtures relationships, and guides prospective residents and families through the decision-making process, all while collaborating with internal teams to ensure a seamless move-in experience.

Role Responsibilities:

1. Sales & Occupancy Development

• Achieve and maintain occupancy goals through proactive outreach and lead management.
• Conduct tours, coordinate pre-assessments for prospects with RN, and follow-ups with prospective residents and families.
• Maintain CRM and ensure timely follow-up with all inquiries and referrals.
• Develop strong relationships with referral sources, including hospitals, rehab centers, and case managers.

2. Marketing & Community Engagement

• Plan and execute marketing events and campaigns that promote the community and increase brand visibility.
• Oversee digital and print advertising strategies to reach target demographics.
• Represent the community at senior fairs, networking events, and civic functions.
• Collaborate with regional marketing on larger campaigns and strategies.

3. Leadership & Collaboration

• Participate as a core member of the leadership team to align marketing and occupancy goals with operational readiness.
• Report weekly on pipeline, referral sources, and projected move-ins.
• Work closely with the Executive Director and department heads to ensure the community is prepared to receive new residents.
• Contribute to strategic planning and performance improvement initiatives.

4. Customer Experience & Conversion

• Serve as the primary point of contact for prospects from inquiry through move-in.
• Build trust with prospective residents and their families through education, empathy, and professionalism.
• Ensure all materials, communications, and interactions reflect the community’s brand and values.
• Provide post-move-in follow-up to ensure satisfaction and support retention.

Qualifications:

• Education: Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• Experience: 3+ years in sales/marketing, preferably in senior living or healthcare setting.
• Skills: CRM proficiency, event planning, excellent interpersonal and communication skills

Majestic Pines is proudly managed by Progressive Care Management, an equal opportunity employer. Our purpose is to cultivate communities that champion innovation, support, and personalized care, while creating a meaningful experience for employees, residents and families.

At Progressive Care, our communities are united by a shared commitment to fostering environments where residents, families, and staff thrive. Our approach to leadership is rooted in collaboration, creative problem solving, integrity & ownership, building real connections, and respect.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: In person

Job Tags

Similar Jobs